Truth Sleuths is a mystery
shopping program managed by
AK Insights Ltd.,
a marketing solutions company based in Trinidad &
Tobago. Truth Sleuths provides mystery shopping
services throughout the Caribbean, including:
Trinidad & Tobago
Turks & Caicos
US Virgin Islands
Mystery Shopping is a common tool
used by businesses in other parts of the world to
monitor, measure and improve their customer service
as well as to reward or recognize exemplar
employees. It is a type of market research where
individuals are paid to anonymously audit a business
against service and other standards. In mystery
shopping, shoppers (or Truth Sleuths as fondly refer
to them) act as ordinary customers on a
regular visit to the store and complete a short
questionnaire afterwards that documents their
The Truth Sleuths program
various types of mystery shopping including:
• Traditional shops – actual store visits
• Reveal shops – shoppers identify themselves and
present a prize to deserving staff
• Telephone shops – calls to hotlines,
customer service numbers and call centres
• Internet shops – online shopping or browsing
• Competitor shopping – actual store visits at a
• Discrimination Testing – actual store visits by
shoppers with specific demographic profiles.
• Promotion audits – actual store visits during a
specified promotional time period
• Audio/visual shops – video and/or audio recorded
shops (where allowed).
Shopping is beneficial to a variety of businesses,
• Retail outlets - furniture, appliances, clothing,
shoe, cosmetics, etc.
• Fast Food & Restaurants
• Supermarkets & Pharmacies
• and more!
Anyone can be a mystery
Mystery shopping is an all-inclusive profession!
Businesses have customers from all walks of life and
as such the Truth Sleuths mystery shopping program
enthusiastically invites anyone with an interest in
mystery shopping to join our program. Additionally,
assignments are usually quite flexible in terms of
time which means that whether you are a home-maker,
fully employed or partially employed, you too can
become a Truth Sleuth and earn some spare change
shopping where and when convenient to you!
Want to join the Truth
Sleuths program as a mystery shopper? Then start
Are you business interested
in our mystery shopping services? Then
please contact us.